United American has made the decision to focus its attention on the individual health market with an emphasis on seniors. This foresight paid off and as senior health plans took a more prominent position in UA's product line, we gained recognition as one of the nation's leading writers of individual Medicare Supplements - a distinction we maintain today.
 

This group's discretionary income totals $7 trillion -- that's up to 75 percent of all of America's money.
 

10,000 people a day move into this market and there are 76 million baby boomers turning age 50 in the next two decades!
 

The economy has a nominal affect on them because their money is made. (ie: savings, home equity, stocks, bonds, mutual funds, social security, etc.)
 
Who are they? Individuals age 55+
 
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